According to rumors, Google would launch a cheap version of smart phones this year, in addition to the Pixel brand. This step is done by Google to encourage its hardware business sectors and entice users to switch to Google's ecosystem.
Google's latest mobile phone will be the first non-premium mobile phone to target a price-sensitive market. This market generally comes from developing countries.
It is estimated that the price of this mobile phone Google will be cheaper than that of the iPhone XR, whose price is around 15 million IDR in Indonesia. The latest Google Pixel model released in October is available starting at $ 799.
Meanwhile, in the mid-range to high-end mobile phone market, its price is between 150 USD or about 2.1 million Rp and 700 USD or around Rp. 9 million. Meanwhile, low-end models are selling for less than $ 150.
The US giant of the Internet will quickly exploit the problems faced by Apple. Apple recently experienced a "brake" on the sale of premium iPhone.
The latest cheap mobile phone, reported by Nikkei Asian Review, will be the spearhead of Google to extend the hardware to its operating system.
Google's new products, scheduled for release this year, include smart speakers, portable devices and web cameras. This year, Google will also launch new high-end phones in the Pixel range.
To support this aggressive approach, Google has diverted the talent of Apple employees and expanded its production partnerships throughout Asia. In the last two years, Google has recruited hundreds of hardware engineers and supply chain specialists from Apple. Google has also acquired two thousand HTC engineers in 2017.
Google's presence did not make itself felt in the global smartphone market. According to IDC data, Pixel's shipments in 2018 would amount to about 4.68 million units, or about 0.33 percent of the total market, according to IDC research company data. In 2017, Pixel's deliveries amounted to approximately 3.45 million units, or 0.2% of the market in 2017.
According to information provided by Pocket Lint this year on Google, Google would release Google Home smart speakers, security cameras after the acquisition of the Nest Labs team and smart watches to compete with the Apple Watch.
For information, Nest Labs has been building home security cameras since 2015. Google recently acquired several Fossil brand surveillance technologies.